I’m a Design Lead and a Creative Director working at the intersection of UX, product, and brand—shaping experiences across large-scale platforms. My expertise in interaction, motion, and storytelling, combined with a system-oriented and data-informed approach, enables me to craft seamless, performance-driven experiences that feel both intuitive and delightful.

At Google, I lead UX design on ad formats and Web to App Connect—leveraging AI and motion to improve ad engagement, systemize the formats, and streamline advertiser workflows while driving measurable impact.

Previously at Instagram, I drove product-defining initiatives across core and business surfaces, spearheaded the company’s first Product Motion System with 30+ cross-functional partners, and extended it into XR platforms—merging interaction patterns and technical systems to elevate usability, coherence, and performance.

I'm passionate about translating complex user needs and business objectives into clear, scalable design strategies that drive measurable impact and elevate brand presence.