FIPPOA Rebrand + Website

Brand Research & Strategy / Brand Architecture / Brand Design System / UX/UI / Website Design / Squarespace Development

Will Kim Creative was selected to rebrand FIPPOA (Fire Island Pines Property Owners Association) and design and built its website, www.fippoa.org.

As a local governing body of Fire Island Pines, an iconic LGBTQ+ seaside town and destination, FIPPOA has worked tirelessly to enhance the quality of life in the community yet the recognition of its identity and understanding of its work among the residents and visitors were severely lacking.

We helped the new leadership to establish an entirely new brand that boldly embodies FIPPOA’s values: honesty, fairness, common sense, participation, respect, and neighborliness.

Built on the new brand system with a new messaging strategy, the new website is a friendly and welcoming portal for residents and visitors alike. To create a single source of all Pines-related information, we consolidated all FIPPOA-owned entities, and leveraged traffic from other FIPPOA affiliates under one roof.

Worked with talented designer Andrew Teoh